The key to executing your strategy is to have people in your. After reading you will understand the basics of this powerful strategy and performance management tool. Strategy and performance management program materials. Download for offline reading, highlight, bookmark or take notes while you read the balanced scorecard. In the 2001 book the strategy focused organization, kaplan and norton transform their balanced scorecard. Then, in the strategyfocused organization, kaplan and norton showed how organizations. Get your kindle here, or download a free kindle reading app. The kaplan study material for nbde part 1 pdf free download files have been uploaded to an online repository for the safer.
With this paper, we show how organizations use their scorecards to align. Norton, authors of the balanced scorecard, a revolutionary performance measurement system that allows organizations to quantify intangible assets such as people, information, and. A complete strategy map template including examples. Translating strategy into action ebook written by robert s.
Foreshadowing the subsequent development of strategy maps, anthony claimed that strategic planning. This article also contains a downloadable and editable balanced scorecard template what is a balanced scorecard. Print the contents list in full, see all the new treasures on this set. It provides the foundation for designing a balanced scorecard that is the cornerstone of a strategic management system. A free powerpoint ppt presentation displayed as a flash slide show on id. It provides clear line of sight to employees about the overall objectives in the organization and connected their jobs in a visible way to the companys desired goals. Converting intangible assets into tangible outcomes kaplan, robert s.
Strategy and performance management program materials most course materials are included in the cost of tuition. In a previous paper kaplan and norton 2001b, we described the role for strategy maps and balanced scorecards to develop performance. Browse the definition and meaning of more terms similar to strategy map kaplan norton. This book will help you to stay out ofthe failed troops. The balanced scorecard tool and strategy map offer a framework to. Conceptual foundations of the balanced scorecard 3. Conceptual foundations of the balanced scorecard robert s. Converting intangible assets into tangible outcomes harvard business school press, 2004 is a sequel to their classic the balanced scorecard hbsp, 1996. The objectives on the strategy map are arrayed across two or more horizontal bands, and each band is known as a perspective. Kaplan has 73 books on goodreads with 34849 ratings. The management dictionary covers over 7000 business concepts from 6 categories. Strategy maps pages 7, 8 ibms complete customer solution page 8 by robert s. Value is created through internal business processes. Course materials will be distributed in digital format and accessible through blackboard, georgetowns learning management system.
The strategy map idea featured in several books and articles during the late 1990s by robert s. Now, in this section of the article, you will be able to get access to the kaplan study material for nbde part 1 pdf free download files in. Value of strategy maps according to kaplan and norton. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. How balanced scorecard companies thrive in the new business environment ebook. In a previous paper kaplan and norton 2001b, we described the role for strategy maps and balanced scorecards to develop performance objectives and measures linked to strategy.
Kaplan s most popular book is the balanced scorecard. This article also contains a downloadable and editable balanced scorecard template. The premise for the bsc was to start with a selection from key management models, 3rd edition, 3rd edition book. Should you not already have acrobat readertm installed on your computer, download the latest free version from. Strategy maps and balanced scorecards constitute the. Throughout this article weve provided links to free strategy map example ebooks. During the past 30 years, much attention has been focused on how companies can formulate new strategies for sustainable advantage. A strategy map is a diagram that is used to document the primary strategic goals being pursued by an organization or management team. Kaplan study material for nbde part 1 pdf free download section. Oct 25, 2012 introduction to strategy maps a book by robert s kaplan and david p norton 1. Converting intangible assets into tangible outcomes by robert s. Strategy maps can help chart this difficult terrain. Since this first incarnation kaplan and norton s thinking has moved on, and the perspectives are now organised in a sequence hence the map idea.
By translating their strategy into the logical architecture of a strategy map and balanced scorecard, organizations create a common understandable point of reference for all their units and employees. It is an element of the documentation associated with the balanced scorecard, and in particular is characteristic of the second generation of balanced scorecard designs that first appeared during the mid1990s. Click on the graph to download a big strategy map template in. Strategy is based on a differentiated customer value proposition. Formulate and communicate a new strategy for a more competitive environment. For both countries and companies, intangible assets drive. Converting intangible assets into tangible outcomes, harvard business school press, boston 2004. The strategy map a strategy map is a diagram that describes how a company or organisation can create value by linking strategic objectives in a cause and effect relationsh. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. This collection highlights the most important ideas and concepts from robert s. Norton harvard business school press the third volume of the balanced scorecard methodology.
Kaplan and norton claim that this generic map reflects a generalization of their work with. The fulltext of this document has been downloaded 2 times since 2015. Measuring business strategy financial perspective customer perspective internalbusinessprocess perspective learning and growth perspective linking balanced scorecard measures to your strategy structure and strategy pt. Strategic management converting intangible assets into.
Converting intangible assets into tangible outcomes 1st edition by robert s. Strategy maps, they explain, pinpoint which of those key internal processes are having the greatest impact on value creation. Strategy maps offers a powerful new visual tool for aligning processes, people and it with desired outcomes. Strategy map financial perspective customer perspective internal perspective learning and growth perspective human capital information capital organization capital operations management processes customer management processes innovation processes regulatory and social processessupply production distribution risk management. The strategy map was developed by kaplan and norton in 2004 based on the bsc, to help firms develop a strategy. Figure 1 on the following page provides an overview of a strategy map. Organization, which, in turn, results from strategy maps and balanced scorecards.
Norton is the founder and president of the balanced scorecard collaborative. Learning and growth perspective management theories. Use features like bookmarks, note taking and highlighting while reading strategy maps. Kaplan and norton offer their consulting services, training, and conferences on. The non participant observation pdf origins of balanced scorecard can be traced back to 1990 when. A strategy map is a diagram that is used to document the primary strategic goals. Kaplan is a professor at harvard university and david p.
How to understand a strategy map and the causeandeffect relation. These and other research findings help to explain why kaplan and norton believe so strongly in the power of the balanced scorecard. Converting intangible assets into tangible outcomes. Value of strategy maps according to kaplan and norton, strategy maps give employees a clear line of sight into how their jobs are linked to the overall objectives of the organisation, enabling them to work in a coordinated, collaborative fashion toward the companys desired goals. The first diagrams of this type appeared in the early 1990s, and the idea of using this type of diagram to help document balanced scorecard was discussed in a paper by drs. Kaplan study material for nbde part 1 pdf free download. This download explains what strategy maps and bscs are, how to make them, and how you might use them. Includes index measurement and management in the information age why does business need a balanced scorecard. Ppt robert s kaplan powerpoint presentation free to view. Kaplan and norton argue that the most critical aspect of strategy implementing it in a way that ensures sustained value creationdepends on managing four key internal processes. Norton is founder and president of the balanced scorecard collaborative in lincoln, massachusetts. According to kaplan and norton, a strategy map is a logical comprehensive architecture for describing strategy. Strategy maps and balanced scorecards constitute the measurement technology for managing in a knowledgebased economy.
The strategy map allows managers to align investments in people, tech nology and. Using the strategy map as a strategic communication tool in. Introduction to strategy maps a book by robert s kaplan and. Commentary transforming the balanced scorecard from. This acclaimed book by robert kaplan is available at in several formats for your ereader. Kaplan is the marvin bower professor of leadership development at harvard business school and chairman of the balanced scorecard collaborative. Strategy maps combine with balanced scorecards to provide a new framework for describing and implementing strategy. Converting intangible assets into tangible outcomes, authorrobert steven kaplan and david p. Strategy maps book strategy maps converting intangible assets into tangible outcomes robert s. The strategy focused organization the summary in brief in 1996, robert kaplan and david norton introduced the balanced scorecard performance measurement method, which included not only traditional financial measures but also such qualitative measures as employee satisfaction, corporate mission and customer loyalty. In this first of two articles on strategy development, adapted from kaplan and nortons. This video provides an example of a balanced scorecard with strategy maps.
A balanced scorecard shows a series of causeandeffect relationships that show how a. Converting intangible assets into tangible outcomes kindle edition by robert s. How to develop a balanced scorecard into a strategy map. Converting intangible assets into tangible outcomes author. The manuals and parts list are stored in adobe acrobattm format, and can be viewed on any windowstm ibmtmcompatible home computer. In designing balanced scorecards, therefore, an organization must measure the critical few parameters that represent its strategy for longterm value creation. Better kids institute michael gililland experience seeing and knowing. Everyday low prices and free delivery on eligible orders. Alignment applies the balanced scorecard to corporate strategy, aligning business units often poorlycoordinated with headquar.
Norton created the balanced scorecard and strategy maps and have now developed a versatile, sixstage program your corporation can use to mesh its strategy with its operations. Kaplan and norton articulate the five key principles required for building strategy focused organizations. In this first of two articles on strategy development, adapted from. Read strategy maps converting intangible assets into tangible outcomes by robert s. Strategy map kaplan norton pdf this article is excerpted from chapters 1 and 2 of r. Students must have a laptop or tablet computer to access course materials. Download it once and read it on your kindle device, pc, phones or tablets. The bscs focus on intangible assets and the need for management strategies that depend on largescale change led to a third generation of the bsc where kaplan and norton 2004 explain how to use.
264 3 342 349 1030 1416 338 933 515 617 1028 1065 1181 1128 558 761 782 1006 926 1331 450 864 997 1268 25 138 971 123 1043 845 597 799 831 221 739 748 511 575 363 1012 1156 819 625